This blog starts with the results of a survey of 2000 people, 56% of which said they would be happy to share personal data with the NHS if it led to better services. But only 15% of those surveyed said they would be prepared to share personal data with pharmaceutical companies.

The blog goes on to describe the use of new technology and artificial intelligence in the NHS to improve services and and cost efficiencies.

Read the article in Pharmaphorum here