A recent survey from the Association of the British Pharmaceutical Industry (ABPI) shows attitudes towards pharmaceutical companies and the reputation of these companies operating in the UK.
This study outlines some of the main findings from two years of research with the public, healthcare professionals and Members of Parliament to find out what they really think and feel about pharmaceutical companies in the UK, and how this has changed over the past two years.
This in-depth look at the pharmaceutical industry brings a snapshot of the industry’s reputation. This includes perceptions on topics such as transparency, access to medicines, innovation, patient focus and more.
Many assumptions are made about the reputation of the pharmaceutical industry. This study explores exactly what people know, think and feel about the sector, and why it matters. The results are shaped by memories, assumptions, and associations, resulting in preconceptions about the sector being challenged. The study shows how the sector is seen from the outside and the opportunities and challenges this brings.