There are two different kinds of advocacy: personal and issue-based.
Personal advocacy is the typical way one starts to engage. An issue that affects you or a loved one, like kidney cancer, compels you to take action. You’re not looking to change the world; you just want to get help.
Issue-based advocacy evolves when people start to realise they have an opportunity to bring about larger public policy change by advocating for broadly based issues. They not only help themselves, but also help others who perhaps are not able to make their voices heard.
Issue-based advocacy makes the greatest impact on decision-makers and policy.